Who is Tanvi?

I am a Senior Art Director at Serviceplan Innovation in Munich, originally from Pune, India. I care just as much about the big idea as I do about the final execution. Because of my background in graphic design and art direction, I stay involved across the entire process, from the initial concept down to the actual motion, visual systems, and digital products. My portfolio is an eclectic mix of things that usually don't fit neatly into categories, spanning space exploration, fintech, cannabis, women’s health, and accessibility. I firmly believe that great work only happens when you find the right people to collaborate with. To date, those collaborations have hauled in over 800 international awards from the likes of D&AD, Clio, Webby, and Fast Company. In 2025, Cannes Lions ranked me the #2 Art Director globally. A reassuring sign that the obsession with craft pays off. When I’m offline, I spend my time archiving illustrative mythical creatures and watching short films at a beautifully obsessive level. I’m currently looking for agencies who give a shit about good causes and immaculate craft.
Art Direction
Concepting
Campaign Design
Illustrations
Motion Design
Identity Design
Experience
Serviceplan Innovation, Munich
Sr. Art Director
2025 — Now
Art Director
2023 — 2024
Jr. Art Director
2022 — 2023
Web Designer
Vicious
2019 — 2022
Serviceplan Innovation, Munich
Ingo, Hamburg
DDB, Berlin
Art Director Intern
2021— 2022
Gaur's Advertising
PR Intern
2019 — 2020
Gig India
Video Editing and Curation
2019 — 2020
Education
Miami Ad School, Berlin
Art Direction
2020 — 2022
Web Designer
Vicious
2019 — 2022
Fergusson College, Pune
Digital Art and Animation
2016 — 2019
Awards
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.
The work we created as a team was recognized with 800+ international awards, including
SXSW Best of Show
CES Best of Innovation
Red Dot Design Grand Prix
D&AD White Pencil
Cannes Lions
Selected Recognition
2025 – The Drum
#2 in Art Director Ranking
2025 – Cannes Lions
#2 in Art Director Ranking
2025 – D&AD
#3 in Art Director Ranking
2025 – One Club
#2 in Art Director Ranking
2024 – The Drum
#1 in Art Director Ranking
2024 – D&AD
#2 in Art Director Ranking
Selected Recognition
Selected Features
2026 - Slanted
Making Period Underwear Part of the Official School Uniform
2025 – The Brand Identity
Breastmilk Money turns breastfeeding into a financial asset
2024 – Campaign Germany
On the radar #1: These top talents are shaking up the German creative scene
2024 – Slanted
Visualizing Consequences of Space Pollution
2023 – Design Everywhere
WASTECARE™
2022 – The Brand Identity
Freedom Grams highlights the shocking reality of cannabis incarceration
Selected Recognition
Who is Tanvi?

I am a Senior Art Director at Serviceplan Innovation in Munich, originally from Pune, India. I care just as much about the big idea as I do about the final execution. Because of my background in graphic design and art direction, I stay involved across the entire process, from the initial concept down to the actual motion, visual systems, and digital products. My portfolio is an eclectic mix of things that usually don't fit neatly into categories, spanning space exploration, fintech, cannabis, women’s health, and accessibility. I firmly believe that great work only happens when you find the right people to collaborate with. To date, those collaborations have hauled in over 800 international awards from the likes of D&AD, Clio, Webby, and Fast Company. In 2025, Cannes Lions ranked me the #2 Art Director globally. A reassuring sign that the obsession with craft pays off. When I’m offline, I spend my time archiving illustrative mythical creatures and watching short films at a beautifully obsessive level. I’m currently looking for agencies who give a shit about good causes and immaculate craft.
Art Direction
Concepting
Campaign Design
Illustrations
Motion Design
Identity Design
Experience
Serviceplan Innovation, Munich
Sr. Art Director
2025 — Now
Art Director
2023 — 2024
UX Designer
2022 — 2023
Web Designer
Vicious
2019 — 2022
Serviceplan Innovation, Munich
Ingo, Hamburg
DDB, Berlin
Art Director Intern
2021— 2022
Gaur's Advertising
PR Intern
2019 — 2020
Gig India
Video Editing and Curation
2019 — 2020
Education
Miami Ad School, Berlin
Art Direction
2020 — 2022
Web Designer
Vicious
2019 — 2022
Fergusson College, Pune
Digital Art and Animation
2016 — 2019
Awards
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.
Selected Recognition
2025 – The Drum
#2 in Art Director Ranking
2025 – Cannes Lions
#2 in Art Director Ranking
2025 – D&AD
#3 in Art Director Ranking
2025 – One Club
#2 in Art Director Ranking
2024 – The Drum
#1 in Art Director Ranking
2024 – D&AD
#2 in Art Director Ranking
Selected Recognition
Selected Features
2026 - Slanted
Making Period Underwear Part of the Official School Uniform
2025 – The Brand Identity
Breastmilk Money turns breastfeeding into a financial asset
2024 – Campaign Germany
On the radar #1: These top talents are shaking up the German creative scene
2024 – Slanted
Visualizing Consequences of Space Pollution
2023 – Design Everywhere
WASTECARE™
2022 – The Brand Identity
Freedom Grams highlights the shocking reality of cannabis incarceration
Selected Recognition