Who is Tanvi?

I studied electronics at school and traditional animation at university. Not the usual route into art direction, but it explains why I like figuring out how things work, how they move, and why a tiny detail can change everything.
I’m a Senior Art Director from Pune, India, now based in Munich. Previously, worked at Serviceplan Innovation.
My work spans breastmilk and women’s health, cannabis, fintech, accessibility, and space exploration. Give me a messy, overlooked, or hard to picture subject and I will happily get lost in it until there is an idea worth making.
With a background in graphic design, I stay close from first idea to final frame, shaping the story, visual language, motion, and the details that hold it together. I believe the best work comes from working with the right collaborators.
The work has earned 800+ international awards, including D&AD, Clio, Webby, and Fast Company recognition. In 2025, Cannes Lions ranked me the number 2 Art Director globally. Proof, perhaps, that overthinking has its moments.
Off the clock, I add to my catalogue of mythical creatures, watch films with worrying concentration, listen to classical music, and learn to cook dishes from around the world.
I am looking for agencies that care about good causes and good work.
Experience
Serviceplan Innovation, Munich
Sr. Art Director
2025 — Now
Art Director
2023 — 2024
Jr. Art Director
2022 — 2023
Web Designer
Vicious
2019 — 2022
Serviceplan Innovation, Munich
Ingo, Hamburg
DDB, Berlin
Art Director Intern
2021— 2022
Gaur's Advertising
PR Intern
2019 — 2020
Gig India
Video Editing and Curation
2019 — 2020
Education
Miami Ad School, Berlin
Art Direction
2020 — 2022
Web Designer
Vicious
2019 — 2022
Fergusson College, Pune
Digital Art and Animation
2016 — 2019
Awards
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.
The work we created as a team was recognized with 800+ international awards, including
SXSW Best of Show
CES Best of Innovation
Red Dot Design Grand Prix
D&AD White Pencil
Cannes Lions
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion.
Full List.
Selected Recognition
2025 – The Drum
#2 in Art Director Ranking
2025 – Cannes Lions
#2 in Art Director Ranking
2025 – D&AD
#3 in Art Director Ranking
2025 – One Club
#2 in Art Director Ranking
2024 – The Drum
#1 in Art Director Ranking
2024 – D&AD
#2 in Art Director Ranking
Selected Recognition
Selected Features
2026 - Slanted
Making Period Underwear Part of the Official School Uniform
2025 – The Brand Identity
Breastmilk Money turns breastfeeding into a financial asset
2024 – Campaign Germany
On the radar #1: These top talents are shaking up the German creative scene
2024 – Slanted
Visualizing Consequences of Space Pollution
2023 – Design Everywhere
WASTECARE™
2022 – The Brand Identity
Freedom Grams highlights the shocking reality of cannabis incarceration
Selected Recognition
Who is Tanvi?

I studied electronics at school and traditional animation at university. Not the usual route into art direction, but it explains why I like figuring out how things work, how they move, and why a tiny detail can change everything.
I’m a Senior Art Director from Pune, India, now based in Munich. Previously, worked at Serviceplan Innovation.
My work spans breastmilk and women’s health, cannabis, fintech, accessibility, and space exploration. Give me a messy, overlooked, or hard to picture subject and I will happily get lost in it until there is an idea worth making.
With a background in graphic design, I stay close from first idea to final frame, shaping the story, visual language, motion, and the details that hold it together. I believe the best work comes from working with the right collaborators.
The work has earned 800+ international awards, including D&AD, Clio, Webby, and Fast Company recognition. In 2025, Cannes Lions ranked me the number 2 Art Director globally. Proof, perhaps, that overthinking has its moments.
Off the clock, I add to my catalogue of mythical creatures, watch films with worrying concentration, listen to classical music, and learn to cook dishes from around the world.
I am looking for agencies that care about good causes and good work.
Experience
Serviceplan Innovation, Munich
Sr. Art Director
2025 — Now
Art Director
2023 — 2024
UX Designer
2022 — 2023
Web Designer
Vicious
2019 — 2022
Serviceplan Innovation, Munich
Ingo, Hamburg
DDB, Berlin
Art Director Intern
2021— 2022
Gaur's Advertising
PR Intern
2019 — 2020
Gig India
Video Editing and Curation
2019 — 2020
Education
Miami Ad School, Berlin
Art Direction
2020 — 2022
Web Designer
Vicious
2019 — 2022
Fergusson College, Pune
Digital Art and Animation
2016 — 2019
Awards
The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.
Selected Recognition
2025 – The Drum
#2 in Art Director Ranking
2025 – Cannes Lions
#2 in Art Director Ranking
2025 – D&AD
#3 in Art Director Ranking
2025 – One Club
#2 in Art Director Ranking
2024 – The Drum
#1 in Art Director Ranking
2024 – D&AD
#2 in Art Director Ranking
Selected Recognition
Selected Features
2026 - Slanted
Making Period Underwear Part of the Official School Uniform
2025 – The Brand Identity
Breastmilk Money turns breastfeeding into a financial asset
2024 – Campaign Germany
On the radar #1: These top talents are shaking up the German creative scene
2024 – Slanted
Visualizing Consequences of Space Pollution
2023 – Design Everywhere
WASTECARE™
2022 – The Brand Identity
Freedom Grams highlights the shocking reality of cannabis incarceration
Selected Recognition