Who is Tanvi?

I studied electronics at school and traditional animation at university. Not the usual route into art direction, but it explains why I like figuring out how things work, how they move, and why a tiny detail can change everything.


I’m a Senior Art Director from Pune, India, now based in Munich. Previously, worked at Serviceplan Innovation.


My work spans breastmilk and women’s health, cannabis, fintech, accessibility, and space exploration. Give me a messy, overlooked, or hard to picture subject and I will happily get lost in it until there is an idea worth making.


With a background in graphic design, I stay close from first idea to final frame, shaping the story, visual language, motion, and the details that hold it together. I believe the best work comes from working with the right collaborators.

The work has earned 800+ international awards, including D&AD, Clio, Webby, and Fast Company recognition. In 2025, Cannes Lions ranked me the number 2 Art Director globally. Proof, perhaps, that overthinking has its moments.


Off the clock, I add to my catalogue of mythical creatures, watch films with worrying concentration, listen to classical music, and learn to cook dishes from around the world.


I am looking for agencies that care about good causes and good work.

Experience

Serviceplan Innovation, Munich

Sr. Art Director

2025 — Now

Art Director

2023 — 2024

Jr. Art Director

2022 — 2023

Web Designer

Vicious

2019 — 2022

Serviceplan Innovation, Munich

Ingo, Hamburg

DDB, Berlin

Art Director Intern

2021— 2022

Gaur's Advertising

PR Intern

2019 — 2020

Gig India

Video Editing and Curation

2019 — 2020

Education

Miami Ad School, Berlin

Art Direction

2020 — 2022

Web Designer

Vicious

2019 — 2022

Fergusson College, Pune

Digital Art and Animation

2016 — 2019

Awards

The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.

The work we created as a team was recognized with 800+ international awards, including
SXSW Best of Show
CES Best of Innovation
Red Dot Design Grand Prix
D&AD White Pencil
Cannes Lions

The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion.
Full List.

Who is Tanvi?

I studied electronics at school and traditional animation at university. Not the usual route into art direction, but it explains why I like figuring out how things work, how they move, and why a tiny detail can change everything.


I’m a Senior Art Director from Pune, India, now based in Munich. Previously, worked at Serviceplan Innovation.


My work spans breastmilk and women’s health, cannabis, fintech, accessibility, and space exploration. Give me a messy, overlooked, or hard to picture subject and I will happily get lost in it until there is an idea worth making.


With a background in graphic design, I stay close from first idea to final frame, shaping the story, visual language, motion, and the details that hold it together. I believe the best work comes from working with the right collaborators.

The work has earned 800+ international awards, including D&AD, Clio, Webby, and Fast Company recognition. In 2025, Cannes Lions ranked me the number 2 Art Director globally. Proof, perhaps, that overthinking has its moments.


Off the clock, I add to my catalogue of mythical creatures, watch films with worrying concentration, listen to classical music, and learn to cook dishes from around the world.


I am looking for agencies that care about good causes and good work.

Experience

Serviceplan Innovation, Munich

Sr. Art Director

2025 — Now

Art Director

2023 — 2024

UX Designer

2022 — 2023

Web Designer

Vicious

2019 — 2022

Serviceplan Innovation, Munich

Ingo, Hamburg

DDB, Berlin

Art Director Intern

2021— 2022

Gaur's Advertising

PR Intern

2019 — 2020

Gig India

Video Editing and Curation

2019 — 2020

Education

Miami Ad School, Berlin

Art Direction

2020 — 2022

Web Designer

Vicious

2019 — 2022

Fergusson College, Pune

Digital Art and Animation

2016 — 2019

Awards

The work we created as a team was recognized with 800+ international awards, including SXSW Best of Show, CES Best of Innovation, Red Dot Design Grand Prix, D&AD White Pencil, a Grand Prix, and a Titanium Cannes Lion. Full List.