She chases ideas into the weirder corners of the internet—somewhere between Internet Archive and a niche Reddit thread—and stays there until something real takes shape. Tanvi Phalak is a Senior Art Director at Serviceplan Innovation in Munich. Born and raised in Pune, India, Born and raised in Pune, India, she works across ideas, systems, and culture, often moving between instinct and structure. She believes the best work is built with the right collaborators. Her work spans from cannabis, space exploration, accessibility, and women’s health and empowerment. Her work has been recognized with over 800 international awards, including D&AD, Cannes Lions, Clio, Webby, The One Club, SXSW, Fast Company, ADC, Red Dot, Awwwards, NYF, and Eurobest. In 2025, she was ranked the #2 Art Director at Cannes Lions. When she isn’t chronically online, she’s building a quiet archive of illustrative, mythical creatures or watching films in languages she doesn’t fully understand. She’s here to surprise and be surprised ✨