Platform
Founded by members of the cannabis industry AROYA and GABY Inc. along with nonprofit Last Prisoner Project, Freedom Grams is a platform for the cannabis industry and its consumers. Anyone, from growers to retailers, can join the initiative and use the Freedom Grams label on their products to collect funds for Last Prisoner Project.
Anyone can submit cases of people they may know facing this injustice and feature them on the Freedom Grams platform. Along with packaging, various merchandise was produced as a part of the Freedom Grams platform, including rolling papers, lighters, matchbooks, and grinders
Open-Source Merch
The grinder is 3D printable and made of orange filament. Each grinder features the F.G monogram. The three-piece structure follows the design themes of the project and is available as an open-source asset for the public.
Typography
The design system is based on prison bars from which generative typography literally breaks free, symbolizing the project’s theme of liberation.
The custom type has two fonts: extended and condensed. Each character was constructed from two perspectives — from inside the grid and outside to show the contradiction between the treatment of consumers and cannabis prisoners. The brand monogram represents the unusual amounts (in grams) of cannabis, precise up to one decimal point.
Website
Users can explore more data on the website, with all cases, more information and ways to act like submitting cases, signing petitions, and engaging with grassroots action groups.
Generative Design
The custom label generator and type tool uses generative design to produce labels based on user-submitted data.
AR Filter
The individual stories can be explored on the packaging itself through an AR filter.
Editorial Design
The editorial on the website features evocative photography on cannabis consumption and prisons in the U.S.
Behind The Scenes
Here’s a behind-the-scenes look into our production process.
Credits
Serviceplan Innovation
Moby Digg
STD.DEV
Imad El Rayess
Aldesign
kimera
Ewelina Bialoszewska
Fabio Ziplies
Ashwin Suresh
Gaby
Off Studios
Eat, Sleep + Design
DiGennaro
MassiveVoices
86 Tales
Imad El Rayess