Founded in 1970, Serviceplan strives to be agile and forward-thinking in the ever-shifting world of creative communication. In 2022, for the first time, all Munich agencies of Serviceplan came together under a new address. To celebrate this step forward, we launched “On The Move” (italicized would be better but fig jam is so dumb) an integrated campaign to get people across the agency excited.

The core visual concept of the campaign was movement, a constant motion onwards from left to right from the dynamic logo all the way to the merch made for the big day. To make it unique to Serviceplan, roughly 100 Serviceplan employees were 3D scanned and transformed into a band of characters through a collaboration with Berlin-based studio Eat. Sleep. Design. After some eclectic stylization, each employee was then animated, joining a parade of other characters such as anthropomorphized objects. No two characters were alike across the camapign, reflecting the range of creativity within the group.