Packaging Design
The packaging is made from recycled and recyclable cardboard, layered for stability. This eliminates the need for an outer box, effectively reducing emissions. The front cover comes in three variations, with thin lines cut between the holes to form the Japanese characters 藍 (indigo), 流 (flow), and 拾 (cherish).
Editorial Design
Three printed materials — a set of leaflets, a booklet, and a poster — provide information on the history, AIZOME, and WASTECARE™. The reader is guided by a six-by-six grid pin registry that binds the perforated materials, inspired by the dyeing process. Likewise the color of the materials intensifies, from translucent white to dark indigo.
Leaflet
A set of four double-sided leaflets in translucent, unbleached white paper, representing undyed natural cotton balls, introduce the reader to traditional Japanese indigo dyeing. The custom Ultra One type, used for titles, combines ultrasound frequency waves with traditional Mincho typeface, reflecting the unification of tradition and science.
Booklet
The 12-page booklet in landscape format is colored in soft blue to reflect the beginning of the dyeing process. It relies on various data visualization styles to illustrate the AIZOME company timeline, development, technological details, and benefits of the innovative AIZOME ULTRA™ method.
Poster
The 210mm x 190mm poster colored in deep indigo puts data in context to illustrate the advantages of AIZOME ULTRA™ over industrial dyeing with synthetic chemicals. It also explains the background and benefits of the WASTECARE™ night serum and provides directions for its application.
Product
WASTECARE™ is a dermatologically certified skincare product. Three drops applied on the face and neck before going to bed are recommended for various health benefits. A few drops of organically grown natural stabilizers and preservatives (citric acid) were added to the original industrial wastewater to guarantee usability after shipping.
Product Design
To highlight that WASTECARE™ is delivered straight from the factory, a rectangular lab glass vial was repurposed as a container. The custom lid is made from recycled aluminum and ergonomically designed. For easy application, a reusable glass pipette without a plastic suction cup was chosen.
Design System and Typography
The WASTECARE™ design system is rooted in tradition and science – Japanese characters and molecular structures. The resulting grid forms the foundation for all artwork, from print to digital. A custom type was designed based on the key element of AIZOME’s innovative technology – the waveforms of ultrasound.
Behind The Scenes
Here’s a behind-the-scenes look into our production process.
Credits
Serviceplan Innovation
Workbyworks
Ashwin Suresh
Fabio Ziplies
Ewelina Bialoszewska
ASTRAL Kreativ
Eat, Sleep + Design
kimera
paul+paul
Druckerei Vogl
MassiveVoices
Jürgen Branz
SQUARE FILM
Effectiv Team SFX
Demo DesignModellbau
Imad El Rayess
Aldesign
Material
Off Studios
Jasper Techel
Imad El Rayess
Leonie Poppe