Tanvi Phalak

Client

Dot

Year

2022

Deliverable

Ui/UX, Research, Digital Assets

The First Object Interaction App for the Visually Impaired.

For blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with them in a meaningful way.

Dot Go not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibrations, external actions in other apps, websites, and even smart home devices.

Website

Awards

App

The First Object Interaction App for the Visually Impaired.

Client

Dot

Year

2022

Role

Ui/UX, Research, Digital Assets

Website

Awards

App

Event and Merchandise
Employees were able to register for the moving day via the company intranet. They could choose their preferred mode of transportation for the move. Everyone received a tote bag, created in collaboration with designer Mykke Hoffman, that they could customize with On The Move characters. On 4 July 2022, 1200 employees joined the parade with branded flags, balloons, banners, t-shirts and more than 15 types of vehicles. The parade started at the old office and ended at their new shared work address in Munich.

Behind The Scenes
Here’s a behind-the-scenes look into our production process.

Online Promotion
To get everyone excited, digital assets were launched in phases leading up to the day of the move. A microsite was developed in collaboration with Munich-based studio ASTRAL Kreativ. Starting with a digital countdown, people could learn more about the big day. The site also offered downloadable content: from social media assets to live smartphone wallpapers. Celebrated across various digital platforms in both static and dynamic formats, it even took over the company website and intranet.

Logic

Following the simple material conditional logic used in programming — “if x then y” — Dot Go allows users to create on a simple principle: Any object can be connected to any action. For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.

Use Cases

Instead of fixed use cases, anyone can create presets for specific objects, locations, and needs. Nobody has to start from scratch, as they can download existing presets from a growing library curated by users, institutions, and brands.

Use Cases

Dot Go combines open-source computer vision models with simple automation (system shortcuts and deeplinks). While allowing people to assign actions to objects, the app acts as an accessibility toolkit.

Since there are many levels to visual impairment, the app was designed with options to customize as per one’s needs; be it low-vision, light sensitivity, or colour blindness.

Accessories

For enhanced usability and performance in special situations like sports, Dot Go works with adaptive accessories like lanyards and shirts to enable handsfree use.